Bio-cost An Economics of Human Behavior
نویسندگان
چکیده
Much of human behavior is directed toward goals: fi nding food, selling services, curing cancer, making meaning. Achieving goals requires action. Action requires effort. Effort requires energy and attention applied over time. Effort overcomes obstacles. Obstacles tax our patience, sap our resolve, and cause us stress. English (as well as many other languages) includes many metaphors that frame effort as a cost:
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عنوان ژورنال:
- Cybernetics and Human Knowing
دوره 16 شماره
صفحات -
تاریخ انتشار 2009